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Using Customer Insights to Overcome the 57% Threshold

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This morning, the TAS Group held their ”Battling the 57%” webinar, hosted by their CEO, Donal Doyle. Mr. Doyle spoke about the changing sales process and how salespeople can use the Challenger method to react better to the buying process and close the sale. The internet, and the generally wide availability of information, has drastically altered the traditional [...]

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